Creative Automation Agency
Stop renting studios.
Own your creative engine.
We make lifestyle visuals for Home & Living brands. No studios, no shipping, no white packshots.
- Interior
- Kitchen
- Sanitary
- Outdoor
Faster than traditional photography
Trucks, sets, or shipping
Creative engine, built in-house
Lifestyle environments
Built for the Home & Living Industry
We work with brands that need both editorial-quality imagery and the volume to fill an entire seasonal catalog.
Interior & Furniture
Lifestyle visuals for sofas, tables, and full furniture collections. Every SKU in any environment, without moving a warehouse.
- Sofas
- Tables
- Collections
- Showrooms
Kitchen & Appliances
Built-in ovens, taps, and cookware shot in real kitchens with real light. From hero campaigns to full catalogs.
- Built-in
- Cookware
- Kitchens
- Campaigns
Sanitary & Bathrooms
Hyper-realistic visualization of ceramics, taps, and wellness spaces. No plumbing, no set builds, no water damage.
- Ceramics
- Taps
- Wellness
- Tiling
Outdoor & Garden
Outdoor collections in any season. Mediterranean terraces, Nordic gardens, both rendered in the same week.
- Terraces
- Gardens
- Seasonal
- Lifestyle
Why a Creative Engine
Three things traditional photography can't do at the speed and price brands now need them.
No More Logistics
No furniture shipping, no set crews, no studio rentals. Every visual is built inside our creative engine.
Editorial Standards
An art director signs off every frame. We rework until it could sit in a magazine spread, not just a catalog page.
Catalog at Scale
Render full catalogs and lifestyle scenes in days, not months. Same quality bar from the first SKU to the last.
How the Factory Runs
Three steps. From existing 3D files and packshots to a catalog that produces itself.
Decode
We map the brand: exact materials, finishes, lighting moods, color discipline. The creative engine learns to render in that style, not a generic AI style.
Generate
The creative engine builds full lifestyle scenes around the product. Showrooms, kitchens, terraces, bathrooms. Not white-background packshots.
Refine
Every frame goes through manual review. We rework, recolor, and recompose until it matches the brand's reference imagery.
Two Ways to Run the Creative Engine
Managed by NINETY8
- We run the creative engine end-to-end
- Products in, visuals out
- Best when there is no internal creative team to operate it
- Per visual or volume retainer pricing
Built for your team
- We build the creative engine, the in-house team operates it
- One-time setup fee plus monthly retainer
- Best when production stays inside the brand
- Includes brand DNA decoding, scene library, and a month of weekly training
Both models start with the same kick-off where we capture the brand DNA and build an approved scene library.
The Studio
NINETY8 is a Maastricht-based studio. We build and operate the creative engines that produce lifestyle imagery for Home & Living brands at catalog scale.
Creative direction and AI engineering happen in the same room. That keeps the work consistent: the people setting the brand standard are the same people running the creative engine that generates each visual.
Speed comes from the creative engine. The look comes from the studio.
How a Project Starts
Switching visual production to a creative engine is a real change. We earn trust the way it should be earned: by proving the output on a small set of products before anything else runs through it.
The Visual Audit
We review the current catalog, the bottlenecks in production, and the brand guidelines. The goal is one shared reference for what every render should look like.
The Pilot
We build a small creative engine around 3 of the most complex SKUs in the catalog. The brand reviews the output side-by-side with the existing studio shots. No scale-up until they sign off.
Full Catalog Scale
Approval unlocks the full catalog. We render the rest of the collection at the agreed quality bar, in batches sized to the brand's release calendar.
Pricing scales with catalog size and SKU complexity.